In cased you missed it, here are the first five questions.
 
Dear CEO,

6) We are not going to refer to this as “the soft stuff” anymore. Devaluing the human dimension compared to the technical dimension of business is not helping us adapt more quickly. We will learn to measure and understand the direct business benefits of our transformation efforts across all three dimensions of success: i) the task, ii) the team, iii) the self. We will overdeliver on all three dimensions.

Regardless of the outside help we get, we can’t “outsource” this work. We have to do this ourselves. We have to become transformation exemplars, and that will require us to integrate the human and technical dimensions of business. We will work on designing and capturing tangible ROI from the beginning. The experts I am bringing in will teach us how to do that in a practical way that matters to us. At the same time, we can also illustrate tangible value by comparing the culture/leadership investment to the cost of NOT shifting (e.g., employee turnover, inability to attract star employees, stalled customer focus improvements, stalled innovation, slower implementation times, lack of agility).
 

7) Expect a significant transition during year 2 and year 3. Companies like ours that are successful shifting culture do not usually say, “we got it” during year 1. This is not an HR project; this is a business prototype, which will give us a chance to “really learn by doing.”

The experts I’m bringing in will take us through a series of 90-day sprints that will help us “learn by doing.” These prototypes will help us learn what helps us deliver better results in the context of working on the business, not in theory. They have seen and lived through all kinds of scenarios facing other peer executives in situations like ours. They heard me admit and ask the same textbook questions while giving me the objective, outside, cold-water-wake-up-call answers that we need to hear…

 

8) Expect to pay attention to things you haven’t paid attention to before.

9) I need you to ask for more help.

Not because you are weak but because you are strong — because you have all the power. When it comes to preparing yourself to be an exemplar transformation mentor/leader, you need to ask for more help so everyone will see that being a learner, “asking for help,” and being transformed ourselves is something we value at the highest levels of the organization. Saying “I don’t know how to do this” and asking for help is not a sign of weakness around here anymore. From now on, we win by learning.

You (we) should be asking for more feedback and more guidance on how other companies make this shift — on how to best mentor the executive team through this beyond stepping up as a public player in workshops. The majority of adult development/learning doesn’t happen in the workshop; it will happen in the learning experiences we share with each other during the course of running the business. And it will come from the social influence that we contribute in every meeting, every agenda and every interaction that we have within the leadership team.
 

10) We are going to lead the way.